Search Engine Optimization
I specializes in helping businesses move up in the natural search engine result pages (SERPs) using ethical, customer focused Search Engine Optimization (SEO) strategies. These strategies are customized for each client and provide measurable success through targeted insights and precise execution. These strategies are data driven tactics that are based on site audits, competitor analyses and industry specific research focusing on two major areas, on-page and off-site SEO.
On-page search optimization is the foundation of a site’s search ranking potential, without a solid foundation a site will have difficulties ranking in the SERPs. This aspect of SEO tends to the the easiest to change although the most overlooked. On-page optimization consists of keyword mapping, improving a sites information architecture, aligning a site’s meta data and other on-page elements with the intent of the web traffic. Overall this process allows search bots to have a complete understanding of the intent of the site as well as an understanding of the visitor’s user experience.
Off-site search engine optimization is what many think of as SEO. Off-site search optimization is any efforts on external sites that builds value to improve another site’s rankings. This type of optimization consists of link building through different tactics such as link bate, relationship building, content marketing, etc. This type of search optimization provides the highest return, but is also the riskiest. Unethical tactics can result on sites being completely removed from the SERPs.